Change delivered through technological innovation means you need to move faster to compete more effectively every year. Competitive advantage is becoming more difficult to achieve through only offering better products.
Advantage is now delivered through exceptional services enabled by the faster application of connected technology. In what is being labelled as the experience economy, your customers are demanding more from your company than just your product and service. They want to be delighted every time they deal with your brand no matter what touchpoint they engage, in-person or digital.
Your employees are demanding more effective ways to serve your customers. You need to be responsive to technological change and your customer demands, however you cannot be responsive to change when your systems are locked on premise in your office. You need to be agile, mobile, responsive, data-driven and productive.